LIFEbaby - the hip store for cool little people Established in 2001, LIFEbaby is the brainchild of Susie Tay, who was inspired by her then-newborn niece to create and design baby and children’s wear that reflect the design sense of Asians today. Having built a strong reputation for designing Asian-inspired furniture and fusing East-West concepts, THELIFESHOP applies its expertise to the children's market with the introduction of LIFEbaby in 2001.The New Asian focus is transformed into a unique shop concept in LIFEbaby. With its foundations firmly planted by THELIFESHOP, LIFEbaby is now in a league of its own as an up-and-coming designer label for cool little people. The Hip Store For Cool Little PeopleLIFEbaby is the first New Asian kids' lifestyle store to specialise in designer children's fashion and mini-furniture with a touch of Asian heritage. The company’s distinctive products have an added touch of sophistication and are targeted at parents who want to make a fashion statement through their children's wardrobe and room decor.Award-winning DesignsThrough a combination of chic designs, quality material, fine workmanship and a unique Asian touch, LIFEbaby products exude a distinctive sophistication that is hard to beat. With a team of award-winning designers, LIFEbaby continues to churn out innovative products that appeal to both parents and kids!Since its inception, LIFEbaby has seen itself growing as a retail presence, having its beginnings in THELIFESHOP’s flagship store in Orchard Paragon (Singapore), then moving on to its very own boutique store in Raffles City, and having recently opened its flagship VivoCity outlet. LIFEbaby is also slowly getting to know the world, with its franchise spreading to Malaysia and soon to be appearing in the Middle East.LIFEbaby strives to create unique designs familiar to Asian culture and make Asian design available to cool little people everywhere!
Our Success Story
LIFEbaby is the first children's lifestyle store to specialise in designer mini-furniture and chic fashion. LIFEbaby's distinctive products have an added New Asian sophistication targeted at fashion-savvy parents.
Our success is deeply rooted on the foundations laid out below.
Proven Market
LIFEbaby's target market is made up of professionals, managers, executives and businessmen (PMEBs) who have the spending power and are more than willing to give nothing but the best to their Little Ones.
The demand for trendy and uniquely different apparel and furniture for children is set to rise with the increasing affluence of young parents and declining birth rates, making children the princes and princesses of the household.
Unique In-House Designs
Our sights are set on being the design powerhouse for cool little people. With an award-winning design team, LIFEbaby prides itself in being able to create unique collections that appeal to both parents and their kids!
Exciting Variety of Innovative Products
With our unique position as a kid's lifestyle store, LIFEbaby offers a wide array of interesting products ranging from fashion apparel and accessories, to furniture and interior accessories, books, music and toys - all things centered on the lifestyle needs of cool little people.
High Growth Potential in Both the East and the West
Our New Asian focus stems from our design flair and our strength in marketing and branding. Our ability to fuse the East and the West in our products and marketing approach makes our brand appealing across cultures and borders. With our international outlook and concept, there is high growth potential for our brand across the globe.
What We Offer
Established Retail Concept, Corporate Identity & Image
Leverage on LIFEbaby's proven lifestyle-centric retail concept and gain access to our distinctive trademarks, corporate image and accumulated goodwill.
Innovative Products
Receive supplies of LIFEbaby's exclusive products, which are developed by talented award wining in-house designers and uniquely branded under the 'LIFEbaby' name.
Continuous Product Research & Development
Gain from LIFEbaby's continuous trend-spotting efforts through regular surveys of the global fashion markets to source and create innovative and up-to-date products.
Comprehensive Initial Training
Receive comprehensive training on essential areas of outlet operations, such as Point-of-Sales training, product knowledge, customer service, sales techniques, inventory management, etc.
Access to Start-up and Ongoing Support
Learn from LIFEbaby's experience through advice & support for your set-up, in areas such as site selection, outlet construction, official launch preparation, on-site training, etc.
Not only will you receive detailed interior design plans for pilot outlets in your territory, the LIFEbaby team will also provide you with on-going training and visit you to review your franchise business, assist in problem-solving and render advice on operations.
Knowledge Transfers
Receive comprehensive operation manuals incorporating proven operating systems and processes.
Creative Advertising & Promotion
Leverage on our strengths in marketing and branding throughout the LIFEbaby network and receive samples of brochures, leaflets, posters, advertisements and other A&P materials initiated by LIFEbaby.
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